ERA concept is a project envisioning GAC (Trumpchi) brand 'clean energy era' strategy. The body type is - what we call - an 'AEROSUV' : It gives the user a protective and a high-drive position without giving away streamline design and lightweight solutions to obtain sustainability and efficiency. Styling is simple, pure and timeless : the emphasis was on beauty of proportion rather than fashionable styling features. We could describe this design this way : a mix of a 'fuselage' and a 'device' ( pure round aero forms with high-tech and precise details).

The car has been revealed during Guangzhou motor show in November 2023. The updated 'outdoor' version has been displayed at the Beijing auto show 2024.

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The GAC ERA design team :

 

Head of GAC design worldwide : Fan Zhang

Design Director GAC Milan : Stephane Janin

Studio Chief GAC Milan : Yann Jarsalle (responsible for the design)

Chief modeler : Thomas Pellerin

Senior modeler : Slimane Toubale

modeler : Victor Pelin

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also on Behance : https://www.behance.net/gallery/197381915/GAC-ERA-BEIJING-2024

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